While all the free methods of getting traffic to your website work very well, they can take quite a bit of time and consistency in your efforts before you start seeing the rewards. However you can get a so-called jump start on your efforts by writing newsletter articles. If you’ve done article marketing, you already have the know-how to do newsletter articles. The only difference is where you submit them. The hardest part of the whole process is finding someone who will publish your articles. And it’s really not hard, just a little time consuming. However, the results are immediate.

Here’s how it works. Editors of newsletters always need good content, especially if their newsletter is published frequently. So, some of them will allow you to publish your article for free, in exchange for offering them the work. The key is to make sure that your article is well-written and offers valuable information. And then, the key to getting traffic to your website is to offer compelling information in the resource box at the end of the article, with a brief description of you and/or what you offer, and the link to your site.

After you’ve decided the topic of your article, as it relates to your website of course, then you need to look for newsletters in your niche. In order to get the greatest burst of visitors, find at least 10 newsletters (better 20), that will accept free newsletters. Find out how many subscribers each newsletter has–in general, the most successful and important ones will publish this information. Send your article to the one with the highest number of subscribers first and continue down the list. BUT make sure that you wait a couple of days in between each submission so that you avoid having the same article published by different newsletters on the same day, causing embarrassment to them and possible denial of any future articles from you.

When you’ve finished sending the article to all the newsletters on your list, then send it to lists (such as IdeaMarketers.com, for example) that hold articles that other newsletters can send to their subscribers. Remember that the key to getting the best results with this in terms of free web site traffic is to write good content. You don’t have to be a professional writer but your article should be free of grammatical and spelling errors, and perhaps more importantly, offer valuable information that answers the questions or solves the problems of your target readers.

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Safelists are constituted of people who sign up in order to advertise their own products/services and, successively, agree to read other advertisements that are sent by other members. With safelists, you agree to receive all of these promotional ads in your inbox and, when you click on these ads, you earn credits to be able to send your own ads.

An advantage to advertising in ezines is that you will be sending out your ad to people who have subscribed to the ezine in order to get information, resources and updates on that particulare subject. If your product is first-rate suited to a particular ezine niche, you’ll be able to get tremendous results. With safelists, it’s different. People do not subscribe so to learn about a particular topic. They subscribe in order to be able to advertise. A completely different mindset.

The average ezine readers subscribes to more than one ezine. Yet, they are not bombarded with hundreds of emails day-after-day because of their subscription. If someone is subscribed to several safelists, they will get hundreds of emails per day in their inbox. Once again, the only incentive to read these emails is to gain credits. They are not seeking information or news. So, here again, solo ezine advertising is probably preferable to solo safelist advertising.

Ezine solo ads can diverge greatly in price from one publisher to the next. Naturally, the price depends on the size of the ezine’s subscriber base, the perceived quality of content, the frequency and perhaps days and times that the newsletter is sent out, etc. Anyhow, solo ads are not free. With some safelists, members can actually send out “free” solo ads. This is a little bit tricky because they aren’t actually free. You still have to earn clicks so to be able to send out these ads. So, whether you pay in time or in money (because you have upgraded to buy your clicks), you are paying.
At long last, some marketers swear by safelist solo advertising. It often has a lot to do with the products you offer. If you are offering a product that will generate traffic or an e-book that will help with safelists, for example, safelist members will be more disposed to click on that because those are the reasons that they are using safelists in the first place. All the same, if your product is in a different industry (health, beauty, etc), you’ll generally be better off by doing solo ezine advertising instead. This also works the other way around. Advertising your health or beauty product in a safelist will most likely not get much response.

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First of all, come up with a list (as long as possible) with all of the ezines that are related to your niche. Make certain you note how big each subscriber list is, how often each newsletter is sent out and the prices charged for ads. After you’ve compiled your list, strike off (lightly) the ezines that are charging more than you can afford.

You should not take these off of your list because you may be able to afford them later on down the line. Check out the reputation of the ezines that are still left on your list. If you find that some of them come up in scam reviews, or get a lot of negative testimonials, cross them out for good. When you have your skimmed down list, you’ll need to subscribe to each of the ezine advertising services that you’ve chosen.

When you start getting their communication, you’ll be able to compare them and understand which ones are worth advertising with and which ones you can forget, at the least for now. To decide whether an ezine is a good pick, check to make certain its web page is not on a free platform like Blogger or WordPress. Make sure that they clearly state what they offer in terms of advertising.

As far as the emails you will be getting from each ezine, first make sure that you must opt-in two times in order to receive the newsletter. This ensures that the subscriber base is responsive. Also, check to see that the publisher informs you of the types of email addresses that they can accept. Many email providers block spam.

If the ezine won’t allow you to use some of these, this is a good thing. It means that emails will be delivered to recipients instead of to the junk box. If you are receiving one or more email per day from the ezine, you don’t want to advertise with them. That’s too much competition. And you only want to go with the ones that have “real” subject lines provided by the advertiser and not by the publisher. You want to be able to create your own subject line for your ads. Check up on the content of the newsletters you are receiving. If it is valuable content and not just ads, then it’s worth going for.

You may have more than one ezine advertising service that has passed your “test”. At this point, just go with the least expensive one.

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Topic-wise, you’ll do well to cater to a starving market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in onto a demand that has been, is and will always be there.

Relationships and dating are niches that have been on Earth long before the World Wide Web came up, for example. The food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill.

Having said that, you also would like to have a steady stream of products or services of your own or an affiliate for you can endorse to your mailing list and earn even more money.

This is as well the reason why the Internet Marketing niche will remain one of the hottest niches there is, as products and services are created almost around the clock. As long as there Internet Businesses basseting, there will always be needs to be satisfied.

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EZINE EBOOK

Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects.

In summary, by using customized marketing techniques like an eZine eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business.

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Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it always sound too good to be true.

What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, whatever the amount is.

Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, you are risking being accused of spamming. It is no longer a surprise how you often receive spam mails on Viagra, OEM Software and things you do not even need in your inbox.

That is so possible, because of the 1,000,000 names, no one knows you or even ask to be subscribed to your mailing list.

On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or are obsolete.

When you read such ads again, tell yourself that it is a waste of money.

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This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.

Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.

Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.

When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.

While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.

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Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

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This simple list building formula can be summed up in two words: ad swap.

Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list.

Your advertisement’s goal should be to get as many subscribers possible from the other eZine publisher’s mailing list to sign up for yours.

The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite!

You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list.

Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own – built free.

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Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.

The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program.

While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have.

You can decorate your eZine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers’ inboxes.

The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership

Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.

Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format.

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