Getting Started with Pay Per Click (PPC) Advertising
- pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed
- you set your advertising budget and how much to bid on each term
- you pay only when an advertiser clicks on your ads
- long tail keywords perform well on ppc campaigns
– things to think about
- number of searches a month are performed at the search engine you’re using
- amount of your budget to spend
- major search partners or affiliates does the search engine have
- fraud prevention mechanisms in place to ensure that you get the best for your money
- is it easy to report fraudulent clicks and get a credit in return
- Google Adwords
- Yahoo Search Marketing
- Kanoodle
- LookSmart
- FindWhat
- AdBrite
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