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An E-book that includes your marketing message and a link to your Blog is a proven technique in viral marketing. This technique uses the multiplication effect to “set forth” the distribution of your message by willing participants.
This is the fundamental principle that was used by Hotmail to get established. When the two founders did establish their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.
Using viral E-books as a marketing method is inexpensive. It doesn’t take long to gear up and it’s even quicker if you use rebrandable E-books that have been written by others. Just use your favorite search engine and do a web search. You’ll find many rebrandable E-books that are available on any subject you’re interested in and that apply to your e-business. One technique of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will advertise your business for you.
E-books are subject of reaching a large audience and are limited only by the enthusiasm of the participants.
E-books are moderately easy to create. It’s possible to create your own E-books by combining articles that you have written or have acquired from public domain sources, such as directories.
A more common approach is to employ material that has Private Label Rights, including articles and reports that have been written specifically for that intent, for that niche. Using a portion of a larger work that you have developed such as the first three chapters of a large E-book could also be used as a viral E-book.
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Tags: E BOOK, hotmail, MARKETING, niche, Private Label, Viral marketing